Cotton With a Conscience

Redefining luxury bedding.

Your bedroom is your sanctuary—the place you retreat to at the end of the day to rest, relax and spend time with your loved ones. After a busy day, you deserve to sink into a bed with freshly-fluffed pillows, a cloud-like duvet and luxuriously soft, oh-so-silky sheets. It’s one of life’s simplest pleasures!

There’s just one problem: most conventional cotton bedding is harmful to your health and our planet. Although it comes from a plant, conventionally grown cotton is actually very un-natural. It’s grown from genetically modified seeds with hazardous synthetic pesticides and dyed with toxic colourants in unfair and unhealthy working conditions.

Did you know?

  • 43 million tons of pesticide-laden dust is blown into the air every year by the cotton industry.
  • 20,000 litres of water is needed to produce one kilogram of conventional cotton.
  • Only 0.5% of the revenue generated by the textile industry is considered ‘fair trade’.

Now picture an organic field: healthy, non-GMO cotton, grown by a family-run cooperative in India with fair working conditions. No pesticides or chemicals—just clean water, organic compost and warm sunshine.

That’s the HauteCoton difference.


From Seed to You
Cotton: the way nature intended it to be.

At HauteCoton, we don’t just use 100% organic cotton because it’s ‘trendy’. We use it because we’re committed to a happier, healthier home and planet. We believe the unfair working conditions in the textile industry and the negative health effects of conventional cotton farming are unacceptable. So, we set out to change them!

Inspired by nature, HauteCoton is a mission-driven, luxury home textile company giving YOU the power to make conscious choices about your bedding. From seed to consumer (now family), our products are thoughtfully crafted and responsibly sourced at every stage of production.

Every decision made—from how our products are shipped to us, to what materials we use in our packaging, to the inks, dyes and paper used on our materials, to who is involved in the process and how we treat them—is all part of our mission to deliver high-quality products that make a positive impact on our planet.

HauteCoton literally translates to a higher-class of textile fibre — an elevated version of your everyday cotton.

All HauteCoton products are...

  • Made with 100% GOTS Certified organic cotton.
  • Free from pesticides, bleach, heavy metals, microplastics, toxic colour fasteners, aromatic solvents or formaldehyde.
  • Manufactured in a facility which only uses 100% premium organic cotton.
  • Supporting fair wages for organic farmers and textile workers across the whole supply chain.

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“When HauteCoton started, we knew we wanted to bring the safest and purest bedding line to market. After all, we spend 1/3 of our lives in bed.”
Nimi Kelloway, Founder HauteCoton

Our Story
Indulge in luxury while making an impact.

Our founder, Nimi Kelloway, came up with the idea of HauteCoton while sitting in a nutrition class about organic farming vs. conventional farming. That’s when she made the connection between food and natural textiles. Not many people realize that the textile industry is one of the most toxic industries on our planet, and is the second biggest polluter of clean water. When Nimi discovered that only 1% of the world's cotton is grown using organic methods, she started questioning where her clothes and sheets were coming from and how they were made.

“It got me thinking...I care about what I put into my body so why wouldn’t I care about what I put onto my body and absorb through my skin? Why would I want to lay in synthetic fabrics that are laced with formaldehyde, petroleum and microplastics every single night?”
Nimi Kelloway, Founder HauteCoton

Determined to find a safer alternative to conventional cotton bedding, Nimi travelled to India to research cotton farming and find an organic supplier with sustainable farming practices and fair working conditions. She visited our manufacturers, chatted with the employees and watched as they hand-sewed upcycled coconut buttons onto the duvet covers.

“I saw with my own eyes how our bedding is made and laughed and exchanged words in Hindi with our sewists. For us, supporting fair wages is a MUST, not a maybe.”
Nimi Kelloway, Founder HauteCoton


Why Choose HauteCoton?
Sustainable is the new sexy.

  1. Advocate for your health and your family’s health with 100% GOTS certified organic cotton. Organic cotton is safer for you and your family to sleep on. No pesticides, chemicals, fasteners, colouring agents or synthetic toxins.
  2. Make a direct and positive impact on the live’s of sustainable cotton farmers and textile workers across the globe. Support fair trade and a healthy working environment. Terrible working conditions using conventional and synthetic textile fabrics are causing cancer, disease and short-term health problems such as inflammation, cognitive decline, skin irritation and respiratory problems for people involved in the supply chain. A healthier product for them means a healthier product for you.
  3. Support and save our collective home, our planet. Be environmentally conscious. Intuitively we know when something is better for our planet, it’s simply better and safer for us.
  4. Have peace of mind. Choose luxuriously soft, organic bedding for a more healthy, restful, comfortable sleep.

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