Thread count is not an indicator of quality.
Thread count refers to the number of horizontal and vertical threads per square inch. The higher the thread count, the more artificially inflated the weave. Softer, durable, breathable linens are made from a quality single-ply thread.
In higher thread count sheets, thinner, weaker, cheaper multi-ply thread is used or ‘picks’ (extra, thinner, low quality threads woven into the horizontal threads to increase the thread count).
Thread count makes for a great marketing message. Once you understand how thread count works, though, you see that thread count + quality do not go hand-in-hand.
As a consumer, ask your self this: What am I paying for vs. what am I actually receiving?
Most weavers will tell you there are a desirable number of horizontal and vertical threads that should be woven, per square inch, to get the highest quality weave. When they go above that you actually get a less breathable finished product, using lower quality thread and yarn.
Our bedding is perfectly loomed to a 300-thread count using cotton that meets the Global Organic Textile Standards (GOTS). It is soft, breathable and of the highest quality. You need to sleep in it to believe it.